Optimizely Services
NiyoDx helps businesses build high-performing digital experiences with precision and confidence. Our team specializes in Optimizely CMS, Commerce, and DXP, delivering end-to-end support from architecture and development to optimization and ongoing enhancements. With deep technical expertise

Optimizely Experience Platform Delivery
Complete delivery of Optimizely CMS, Commerce, and Experimentation to create scalable, high-performing digital experiences.
Full-cycle Optimizely implementation covering CMS, Commerce, and Experimentation for enterprise-ready digital platforms.
- End-to-end implementation of Optimizely CMS and Commerce.
- Helps launch scalable, personalized, high-performing digital platforms.
- Includes integration of personalization, experimentation, and customer data tools.
- Robust Optimizely architecture designed for performance, flexibility, and future-ready composable experiences.

Application Support & Maintenance
Always on. Always optimized.
We keep your Optimizely platform running fast, secure, and stress-free so your teams can focus on growth. From proactive monitoring to expert guidance, we ensure your digital experiences perform flawlessly every day.
- 24/7 infrastructure and application monitoring with defined incident response SLAs
- Security patching, version upgrades, and performance tuning
- Root-cause analysis and preventative maintenance
- Ongoing platform health checks and reliability improvements
- Architecture and roadmap guidance aligned with scalability and compliance requirements

Optimizely Growth Workshop
The Optimizely Growth Workshop is a strategic engagement designed to help organizations unlock the full potential of their Optimizely DXP investment.
Participants gain actionable insights and a clear roadmap to fully leverage their Optimizely DXP investment.
- Define business goals and digital objectives with key stakeholders
- Assess current platform usage, content lifecycle maturity, personalization readiness, and MarTech integrations
- Apply a proven business value framework to connect initiatives with KPIs and measurable ROI
- Deliver prioritized recommendations and a clear roadmap to maximize Optimizely capabilities

CMS & Commerce
We help organizations build powerful digital experiences using Optimizely CMS & Commerce. From content creation to publishing, we simplify content management, improve collaboration, and ensure your content performs across all digital touchpoints.
- Design and implementation of scalable Optimizely CMS and Commerce solutions
- Custom content modeling and structured content architecture
- Headless and hybrid CMS implementations using Optimizely APIs
- Commerce setup including product catalogs, pricing, promotions, and checkout flows
- Integration with ERP, CRM, PIM, payment gateways, and third-party services
- Personalization and experimentation using Optimizely capabilities
- Performance optimization and cloud-ready deployments
- Security, compliance, and governance best practices
- Migration and upgrade services from legacy CMS and commerce platforms

Personalization Journey (A/B Testing)
Deliver relevant, data-driven experiences at every touchpoint.
We help organizations unlock the full potential of Optimizely Personalization by turning customer data into meaningful, real-time experiences. From strategy to execution, we enable teams to personalize content, offers, and journeys that drive engagement and conversion.
- Personalization strategy and use-case definition aligned to business goals
- Audience segmentation and visitor profiling using behavioral and data signals
- Content and experience personalization across web, commerce, and channels
- Experimentation and A/B testing to validate personalization impact
- Rules-based and AI-driven personalization setup
- Performance measurement, insights, and continuous optimization
- Governance, training, and enablement for marketing and digital teams

Transform with Opal AI
Unlock smarter, faster, and more impactful digital experiences with Opal AI.
Our Opal program helps organizations quickly adopt and unlock value from Optimizely Opal, the AI-powered assistant embedded across the Optimizely One platform.
- Practical, real-world applications of agentic AI for marketing teams
- Improving marketer productivity by automating and optimizing campaign creation, personalization, and experimentation
- Custom AI agents tailored to specific business goals and workflows
- Faster time-to-value by seamlessly embedding Opal into existing processes without introducing new tools or interfaces
- Built-in governance and guardrails to ensure responsible, secure, and brand-aligned AI usage
- Actionable insights and recommendations driven by AI to continuously improve marketing performance
Our Optimizely MVPs and Certified Experts
At NiyoDx, a dedicated Optimizely squad has your back delivering high-quality solutions with confidence.
Sanjay Kumar
Optimizely Technology MVP (Recognized Since 2022)
Aniket Kori
Optimizely Expert (Certified & SME)
Certifications
Our certifications ensure we meet internationally approved standards, providing credibility, consistency, and quality across all our services and operations.
Optimizely Technology MVP
Optimizely Technology MVP, expert in CMS, Commerce, and cloud solutions with proven industry contributions.
Optimizely Commerce Connect
A team of experienced Optimizely Commerce Connect developers delivering seamless integrations and scalable commerce solutions.
Optimizely PaaS CMS
Dedicated Optimizely PaaS/SaaS CMS experts delivering future-ready, scalable, and hassle-free content management in the cloud.
Optimizely PaaS CMS Certified Administrator
A highly skilled Optimizely PaaS CMS Certified Administrator specializing in scalable, secure, and fully managed CMS hosting.
Optimizely Opal Tools
Optimizely Opal Tools experts delivering streamlined workflows and enhanced developer productivity.
Optimizely Opal Certified Administrator
An Optimizely Opal Certified Administrator ensuring efficient deployment, secure operations, and streamlined cloud management.
FAQs
What is Optimizely CMS?
Optimizely CMS is a powerful content management system that provides marketers with the freedom to create content while offering IT teams seamless integrations and modern architecture. It’s part of the Optimizely One suite, which brings together content, commerce, data, and experimentation into a unified digital experience platform.
What is Optimizely One?
Optimizely One is a unified digital experience platform (DXP) that integrates content management, commerce, customer data, personalization, and experimentation capabilities. It enables brands to deliver cohesive, data-driven customer experiences across all touchpoints.
What makes Optimizely different from other CMS platforms?
Optimizely stands out by:
– Unified CX Platform: Bringing content, commerce, data, and experimentation together
– Powerful Experimentation Engine: Built specifically for marketers and development teams
– AI-Powered Content Tools: Intuitive workflows with AI assistance
– Industry Recognition : Leading in 7 categories according to industry analysts
– Modern Architecture: Seamless integrations and cloud-native solutions
What experimentation capabilities does Optimizely offer?
Optimizely provides the most powerful experimentation engine built for marketers and development teams, allowing you to:
– Continuously test, learn, and optimize
– Run A/B and multivariate tests
– Personalize experiences based on real-time data
– Measure performance with actionable insights
What is Optimizely Opal AI?
Optimizely Opal is an AI-powered assistant embedded across the Optimizely One suite. It elevates marketing by:
– Automating Tasks: Campaign creation, personalization, and experimentation
– Enhancing Marketer Experience: Optimizing workflows and reducing manual work
– Customized Agents: Tailored to fit specific business needs
– Seamless Integration: Works within existing workflows without requiring new interfaces
– Accelerating Time-to-Value: Rapid adoption and value realization


